Shopping in Rome: fashion & surroundings

Shopping in Rome: mini guide for fashion lovers

Discovering the trendiest and most fashionable stores in Rome

The Roman capital is home to an incredible number of stores, boutiques, large malls and outlets, vintage stores and outdoor stalls. A true Paradise for fashion addicts and lovers of fashion and shopping.

In fact, Rome is, together with Milan, the cradle of the great tradition of Italian fashion, both that of the Luxury ateliers of fame, somewhat fairy-tale, imaginative and decidedly niche, signed by the world’s best-known designers; and of street fashion, where the most creative and coolest streetstyle rages and dictates the very latest fashion trends internationally. In this dynamic and creative landscape, vintage stores and markets mingle with the flagship stores (of the little big fashion works of art) of the world-renowned Luxury brands, the made-in-Italy artisan clothing and accessories stores, or even the big low-cost brands now present in all the metropolises of the Globe.

Not only fashion shopping in Rome..

As in any big city, not only can you have a truly fulfilling fashion shopping experience, you can also get lost for hours in the most curious and peculiar little stores, vintage bookstores, huge hi-tech stores, or even in the local markets with a thousand stalls, such as the world-famous Porta Portese market. Only the Porta Portese market, the most famous in Rome, is a nursery of stalls , colorful, lively and multi-ethnic, and gives the chance to find the most unthinkable objects. An incredible and huge flea market that opens its doors every Sunday from 6 am to 2 pm.

How to navigate Rome’s thousands of fashion and accessories stores:

The luxury boutiques of the great Italian and international fashion houses (Louis Vuitton, Hèrmes, Gucci, Prada..)

Via Condotti, and parallel streets Via Borgognana and Via delle Carrozze, Via Frattina, Via Margutta, Piazza Lorenzo in Lucina (Louis Vuitton Flagship Store) (metro line A Spagna)

Niche brands 100% made in Italy

Also in the area of the Spanish Steps, for example on Via Borgognana you can admire the shop windows of old Italian maisons and 100% made in Italy luxury artisan signatures such as Bruno Cucinelli, or Fausto Santini, an icon for shoes and accessories (Via Frattina, also metro line A Spagna)

The hypster and vintage stores

Poke around behind Piazza Navona on Via del Governo Vecchio, then always in the area on Via Coronari you will find the most famous antique dealers. (In this area it is best to arrive by bus, line 64 from Termini). Monti, via del Boschetto and via Urbana. (metro stop Cavour)

The fast fashion brands that are trendy and affordable and the fabulous shoes for all tastes at Via Cola di Rienzo

The very long and spacious Via Cola di Rienzo between the Vatican and Piazza del Popolo is home to a thousand stores of a thousand different brands, from the most affordable and fast fashion (H&M, Zara to give a few examples), to the most beautiful shoe stores of different kinds and for all tastes. (metro stop Lepanto, Via Giulio Cesare)

Big Outlets where you can find the most famous Italian and international brands with special discounts There are many outlets in Rome where you can find designer and trendy fashion at special prices, among them:

Outlet Village Valmontone Rome Rome Valmontone

Castel Romano Designer Outlet (Castel Romano RM)